Optimizing Your Funnels

    January 03, 2025

    How Understanding Marketing Cohorts Can Boost Your App’s Success Last month, over 38,000 new apps were released on the App Store. With such…

    App Reviews and Scaling

    January 02, 2025

    Question #1: “My app generates AI videos costing me ~15 cents/vid. Offering a free video on download for users to try out is unsustainable…

    The Death of Freemium

    January 02, 2025

    The Death of Freemium: How LLMs Like ChatGPT Are Rewriting Internet Business Models For decades, the internet’s unspoken contract was simple…

    One common review we’ve seen in the wild is: “It’s paid, doesn’t have free trial” This isn’t just a complaint—it’s a symptom of a deeper…

    Shamir's secret sharing

    October 26, 2023

    Have you ever wanted to split a precious secret, ensuring only a specific group could piece it back together? Welcome to the world of Shamir…

    Homomorphic encryption is a kind of encryption that lets you work with data even when it's encrypted, without having to decrypt it first…

    Understanding BIP39

    March 23, 2023

    BIP39, or Bitcoin Improvement Proposal 39, is a widely adopted standard for generating and managing mnemonic phrases or seed phrases in…

    Bonding Curves

    February 19, 2023

    The basic idea behind a bonding curve is that the price of the token is determined by a mathematical function that relates the number of…

    Smart Contract Honeypot

    January 28, 2021

    A honeypot is a computer or computer system intended to mimic likely targets of cyberattacks. This is a contract that looks like it has a…